Jacquard Integration

Overview

MessageGears Customers are now able to leverage Jacquard (Phrasee) to optimize language within a Message and test variants. These variants are generated in Jacquard and can incorporate Campaign settings/recipient tokens to make them more relevant and personalized. This system integration is available through Jacquard Broadcast and Jacquard Audience Optimization.

Table of Contents

Jacquard Broadcast

Jacquard Audience Optimization

Benefits of Jacquard

List of Benefits Available using Jacquard

Jacquard Broadcast

Jacquard Broadcast works by taking user input information (customer data, campaign goals, etc.) and then works to produce and deploy the copy that is most likely to engage target audiences across email, push notifications, and SMS. This can help with increasing open rates and click-through rates. 

Jacquard Audience Optimization

Jacquard Audience Optimization works to help marketers get more value from their trigger campaigns such as abandoned carts, special events (like birthday and customer anniversaries), and program milestones (like new members, or a rewards status). Once a Campaign is live, Audience Optimization will be constantly working in the background, and will continually search for more ROI.

Audience Optimization is also supported in bulk sends!

Marketers can launch bulk campaigns using throttling to "slow-down" the send speed while Jacquard continuously optimizes your campaign based on real-time feedback.

Benefits of Jacquard

Once variants have been generated they are then accessible through multiple methods (download via UI, Campaign API and Real-Time API). Integrating the Jacquard language variants allows you the usage of Jacquard services can provide a significant engagement boost for your Campaign. Marketers can leverage Jacquard today via copy-n-pasting the Subject line/Template variants into an MVT Campaign.

List of Benefits Available using Jacquard

1. Allows users to use Jacquard React as part of a Template Subject Line

2. Updates Previews to Display Jacquard powered subject lines

These features are available for Template/Transactional Campaign Previews and Marketing Campaign Previews.

3. Update Marketing and Transactional Campaign to be aware of Jacquard Templates

Marketing Campaigns

• Once a template is selected, display the current Jacquard settings for that template if applicable
• User should be able to overwrite those settings for the campaign launch
• When Jacquard Broadcast is toggled, is the template available for MVT Testing?
  • Jacquard powered templates should be fully available for Subject Line and Template MVTs

Transactional Campaigns

• Once a template is selected, display the current Jacquard settings for that template if applicable
• User should be able to overwrite those settings for the campaign launch

4. Updates Rendering to use Jacquard

5. Sends Jacquard Broadcast Metrics back to Jacquard

These metrics can include:

• Number of recipients delivered
• Number of unique clicks
• Number of unique opens
• Number of unique unsubs
• Each metric can be published individually