External Campaigns (Segmentation)

Overview

It is very important before following the next steps that you have already created a Blueprint for your External Campaign. You can find more info on creating Blueprints for Campaign Segmentation by clicking on the following link.

Table of Contents

Getting Started

Step 1: Select your Audience

Step 2: Choose your Destination

Step 3: Choose Schedule

Getting Started

To begin, you will need to open Accelerator and click on the Segment section. Then select the External tab to continue.

Step 1: Select your Audience

The first thing you need to do is to search for an existing blueprint/audience.  You can find this by clicking on the Settings tab and choosing the Audience selection. From there you can click on Select an Audience. 

Step 2: Choose your Destination

Next, you are going to want to select the Destination for your Campaign. You can find this by going to the Settings tab and then selecting the Destination dropdown from the Destination tab.

MessageGears Accelerator supports the following external destination types:

• SFTP
• Audience Recording
• Facebook Custom Audiences
• Google Ads
• AWS S3
• Google Cloud Storage
• Microsoft Ads
• Airship (Tags)
• Airship (External)
• Airship (Attributes)
• LiveRamp
• Swrve List
• Swrve Attributes

New external destinations to be used in Accelerator are configured within the MessageGears Cloud.  For details on requirements or to request a new external destination, please contact MessageGears Support.

Step 3: Choose Schedule

After the Destination for the External Campaign has been selected, the next thing you want to do is to Schedule the Campaign for launch. Beyond the scheduled Launch time, you also have the ability to create it as a Recurring Campaign.

The final step after Scheduling has been completed is to Save the External Campaign. You can find this in the top-right corner of Accelerator.