CCPA and GDPR - Right to be Forgotten

Overview

While MessageGears stores minimal customer information, some of the data stores is classified as recipient attributes connected to the end-user. As per CCPA and GDPR regulations, this data can be purged and the end-user removed from future contacts.

Customer Data Purge Process

Follow these steps to purge customer data:

1. Set up a process to automate an email to MessageGears when a ‘request to be forgotten’ is received.
2. Send the email to ccpa@messagegears.com
3. Include the email address to be removed in the subject line.
4. Format the body with the following fields in this order:
   • Address: <insert email address>
   • Customer ID: <insert Customer ID>
   • Account ID: <insert Account ID>
   • MG Region: <insert either US or EU>

The Account ID field is required, but can also be blank. If the Account ID value is populated, then the email address is only removed from the matching Account. If the Account ID value is blank, then every instance of the email address is removed.

The extraction process is automated and uses regular expressions. Separate the fields and values with one blank space after the colon. Do not use HTML formatting within the fields and values.

Examples

With Account ID

The outcome of this email is that john.doe@gmail.com will be purged from Account ID 5555. If john.doe@gmail.com is present within multiple accounts, other Account IDs will not be impacted by this purging. John.doe@gmail.com could still be contacted through the other accounts.

Without Account ID

The outcome of this email is that jane.doe@gmail.com will be purged from all accounts.