Initiatives Released
Marketing Campaign Updates
The new Marketing campaign experience made available in Accelerator version 25.1.1 is now enabled by default. The new Overview page contains 4 distinct sections - Who, What, When, and Advanced - offering better visibility and improved navigation between campaign settings.
For customers using multiple channels - email, push, and SMS - this update enhances workflow efficiency by incorporating channel selection into the creation workflow. Additionally, templates are now displayed upon selection, allowing marketers to quickly confirming their choice. Recurring schedules now display the next 10 launch times, for added clarify prior to launch.
Goals
- Update the UI for Marketing Campaigns, introducing new Overview page and settings
- Improve template and audience selection via channel filtering
- Support new recurrence options and launch schedule display
- Add un-rendered content preview to help with template review
Capabilities
This release contains several updates to the new Marketing experience made available in Accelerator version 25.1.1. For a full list of capabilities, refer to the Accelerator 25.1.1 Release notes.
All Blueprint nodes selected by default
When a Blueprint is added to a campaign, all the Blueprint’s nodes are now selected by default. Previously, no Blueprint nodes appeared to be selected by default, resulting in all the Blueprint’s recipients being targeted by the campaign. To further avoid confusion, at least one node must now be selected before saving the campaign’s Blueprint filters.
By default, All Blueprints nodes are selected for targeting and recording
Automated preview schedule
For one-time and recurring schedules, use the Select Automated Preview Schedule to receive a preview of a Template as an email at a specified time before the schedule runs. This requires creating and managing Automated Preview Schedules.
Automated preview schedule is selected when updating your campaign’s schedule
Advanced section updates
Several fields - Pre-trigger, Post-trigger, and Suppression list - have been moved from the Who section to the Advanced section to help streamline campaign set up.
Additionally, external seedlists are available for selection in the Seedlist field.
The Advanced section now includes Campaign triggers and Suppression list
Campaign Metadata
Use case
Customers can now attach custom properties (metadata) to their marketing campaigns and experiments, which will be included on all message events. This allows for seamless tracking, organization, and querying of messages based on custom properties.
Goals
- Allow marketers to easily add custom metadata to campaigns created in Accelerator
- Expose the metadata on all associated message events, for easy consumption and analysis
Capabilities
Add custom properties to Marketing campaigns
The Advanced section in the new Marketing campaign experience contains a Custom Properties section, where marketers can add up to 10 custom properties (key / value pairs).
Add custom properties to your Marketing campaign
The custom properties are surfaced on the Advanced card in the Campaign Overview page, allowing you to review the values before launching the campaign.
Review your campaign’s Custom properties on the campaign Overview page
Add custom properties to Experiments
The Experiment’s Settings form now includes a Custom properties subsection, where you can add up to 10 custom properties to be included on message events associated with the Experiment.
Add Custom properties to your Experiment
General changes
- Resolved an issue where, on Blueprints, node counts were being removed when cancelling from node settings
- Resolved an issue where attempting to save a Global Snippet with a duplicate name would result in a 500 error
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