Messaging and Activation Overview

Messaging and activation are essential for influencing behavior, driving action, and connecting with audiences. MessageGears' robust tools help transform messages into outcomes—whether encouraging purchases, newsletter sign-ups, or responses to calls-to-action. By combining storytelling with strategic execution, effective messaging and activation fuel successful campaigns, fostering engagement and delivering lasting impact.

To successfully launch a campaign in MessageGears, you must complete the following steps:

• Define your audience
• Build your content
• Select your campaign delivery mechanism
• Launch your campaign

These steps do not necessarily need to be done in order, however to launch a campaign, you must have defined your audience first. For some campaign types you might only use the audience (for example, external campaigns), while other campaigns will also include content.

Defining your audience

MessageGears' provides several options for defining your audience, including creating more detailed segments using our Blueprints. Through our direct connection to your data warehouse, you also have access to recipient or supplemental data about your audience that you can then use to personalize the content of your campaign.

For more information on building audiences and Blueprints, see the following articles:

• Creating and Editing Audiences - use our drag-and-drop audience builder, define your audience using SQL, or upload recipients from an API endpoint.
• Blueprints for Campaign Segmentation - divide your audience into specific segments.

Building your content

Use MessageGears' campaign templates to build the content for your email, push, and SMS campaigns. Based on the audience you choose or your data connections, you can personalize your content to whatever extent needed. For in-app message campaigns, you build the content as part of the campaign workflow. For more information, see the following articles:

• Creating Content Overview - learn about the different types of content you can include in your campaigns.
• Creating and Managing Templates - manage your email, push, and SMS content using templates and learn how to build an email template.
• Creating Push Content - learn how to create your push notification content.
• In-app Message Campaigns - learn how to build and launch our new in-app message campaigns.

Campaign delivery

Once you've defined and segmented your audience, you have several options for activating and delivering your campaign.

• Create a marketing campaign - send a bulk campaign to one or more recipients, whether a quick launch, one-time send, or on a recurring schedule. For more information, see Marketing Campaigns.
• Create a transactional campaign - create a 1-to-1 campaign that is triggered from an external system using an API call to MessageGears. For more information, see Transactional Campaigns.
• External campaigns - Send an audience or segment you've created in MessageGears to an external destination for use in third-party campaigns (for example, FaceBook, Google). For more information, see External Campaigns and MessageGears Third-Party Activation Channels and Destinations.

Next steps

• Learn how to create a Blueprint to segment your audience and activate campaigns on third-party marketing channels. See Segmentation and Activation End-to-end Use Case.
• Use Blueprints to target different segments of your audience with different campaigns. See Blueprints for Campaign Prioritization.
• Review and analyze your campaign and engagement results. See Analyzing Campaign and Engagement.