MessageGears Third-Party Activation Channels and Destinations

Nick Ziech-Lopez

Updated August 26, 2024 13:13

The MessageGears segmentation and activation platform supports a wide variety of third-party activations to allow data and marketing teams to reach their audience regardless of where they are.

While MessageGears supports over 250 unique activation destinations¹, we’ve provided additional application and platform-specific detail for our most popular and commonly used destinations. Have questions about a destination, or looking for something you can’t find here? Get in touch and we’ll help you activate!

Popular Destinations¹

Google

Users have a variety of options for activation through the Google Audience Platform:

Google Customer Match

Use the Google Customer Match (GCM) destination for first-party data distributions to target users on Google-owned properties such as Gmail, Google Search, and YouTube, either with your Google Ads or DV360 account.
Data distributed to GCM must be based on offline identifiers (one of: email, name and postal address, and phone number)
Data can be encrypted in transit and on delivery to Google

Google Ad Manager

Use the Google Ad Manager destination for first-party data distributions to target users on non-Google-owned properties on the supply or sell side of Google (such as DV360) with your Google Ad Manager account.

Google Display

Use the Google Display & Video 360 (DV360) destination for first-party data distributions to target users on non-Google-owned properties on the buy side of Google (such as DV360) with your Google DV360 account.

Facebook Custom Audiences

A custom audience is an ad targeting option that lets you find your existing audiences among people across Meta technologies.

MessageGears Facebook destination allows users to activate using all of their audience data, and simply send a list of user id’s and necessary application ID’s.

Data can be encrypted in transit and on delivery to Facebook.

Salesforce Marketing Cloud - Audience Studio

Users can send segment, audience, and context files to Salesforce Marketing Cloud to enhance existing messaging campaigns.

Read more about our Salesforce integration here.

Microsoft Advertising

Data can be transmitted to Microsoft via their Microsoft Customer Match capabilities.

Please note that customer match is not allowed for sensitive content categories, products, or services. Additional information about our remarketing policy can be found on the Micrsofot remarketing page.

Data can be encrypted in transit and on delivery to Microsoft

X / Twitter

Create website, application, and vertical video ads within the X platform, and send targeted segments of users to be activated to be activated through X campaigns.

X Lists allows users to customize, organize and prioritize the Posts they see in their timeline. With the Lists endpoints, you can build solutions that enable people to curate and organize Posts based on preferences, interests, groups, or topics.

LinkedIn Marketing Solutions

Reach users via the professional ad services of Linkedin in the MessageGears Linkedin Marketing Solutions integration. Send segments of users to Linkedin to activate via display ads within the feed or static ads on screen.

Data can be encrypted in transit and on delivery to Microsoft.

TikTok

TikTok Custom Audience is an ad targeting option that lets you find people who already know or have engaged with your business on the TIkTok platform. Send targeted segments of users to TikTok to be activated within 30-60 minutes of delivery

Amazon S3

Audiences, segments, and context can be transmitted directly to AWS S3. Users can optionally compress their data for transit and can specify any account-related information within the MessageGears platform.

Activate users as they browse pinterest by uploading targeted segments directly to Pinterest. Lists are created from either PII or non-PII records (hashed or plain-text email addresses, or hashed MAIDs or IDFAs).

Google Cloud Storage (GCP)

Audiences, segments, and context can be transmitted directly to Google Cloud Storage. Users can optionally compress their data for transit and can specify any account-related information within the MessageGears platform.

Destination Dictionary

Below is a holistic list of the direct activation destinations MessageGears supports through its partner ecosystem. However, due to our direct data integrations and cloud provider destination support, channels and destinations not listed can potentially be added - get in touch to find out.

1 and 1 Mail and Media Inc.
1XL
2dehands.be
7Hops.com, Inc.
AARP
Ad2One
AdTech Factory GmbH & Co. KG
Advance Digital, Inc.
Airfind, Inc.
American Media
Autodesk, Inc.
Autosport Media UK ltd
Babycenter
Bauer Media
Bauer Xcel
Bell Media
Bloomberg L.P.
Blutonic
Bonnier Corporation
Bonnier Publications A/S
Brain Core Ltd.
British Telecommunications Plc
Broadcast Advertising
Business Insider Inc
Business Journals
Bustle Digital Group
CBC Header
CBC Olympics
CBS Interactive Inc.
CBSi
Click Media Group, Inc
Comic Book
Complex Media
Conde Nast
Conversant Media The Roar Sports Media Pty Ltd
Corus Entertainment
Council Ads
Crash Media Group
Daily Mail - U.S. Wrapper
De Persgroep Nederlands B.V.
de Persgroep Publishing NV
Dennis Publishing Ltd
Dierkes Information Services, Inc.
Digital First Media
Discovery Communications Europe Ltd
Distractify
Doodle AG
DotDash
EB Golf Media LLC
Economist
Emojipedia Pty Ltd
Entercom
Fairfax
Full Stack Media
Fusion Media Group
Future Publishing PLC
Gannett
Gannett
Gatehouse Media Inc
Getty Images
Glassdoor
GMG
Gumtree ZA
Haymarket
Hearst
Heavy, Inc.
Hollywood.com LLC
Hoopla Digital
Hubbard Radio
HubPages, Inc.
IB Times
IDG Communications, Inc
IDG Group
IDG Tech Media GmbH
IFLScience
iHeartMedia
Immediate Media
Independent Digital News and Media LTD
Index Exchange Test
InspireMore
Intermarkets, Inc.
Internet Brands
Investing Channel
Investopedia
iOne Digital
Japan Weather Association
KAYAK
Kinetic Koncepts, LLC
Kiplinger Washington Editors, Inc.
Kongregate
La Presse
Leaf Group
Legacy.com
Mass2
Mediative
Medical News Today, Healthline Media
Meetic SA
Meredith Corporation
Meredith Corporation - Local
Merriam Webster, Inc.
Merriam-Webster, Inc.
Metro U.S.
Miniclip SA
Minute Media
Mixcloud Limited
MLT Enterprises
MobileSyrup Inc.
Narcity Media Inc.
Nasdaq Inc.
NBC OTS
NBC Universal
New York Magazine
New York Times Digital
Newsy (E.W. Scripps)
Noise Digital Inc.
OS4Media
Outmatch Associates
Oxford Reference Limited
Pacific Magazines Pty Limited
PalTalk
Patch
Penske Media Corporation
Perform Media
Pet360
PGA Tour
PINCHme
PinkNews Media Group
PLAYGROUND COMUNICACION S.L.
PoolHost.com, Inc.
Post Media
PRISMA MEDIA
PROMIFLASH - Celebrity News AG
Publishers Clearing House
Punchbowl, Inc.
QUARTER MEDIA GmbH
Quebecor Media
Radio - Canada
Render Media
Reunion Technology Inc.
Reworld Media Factory
Roaring Earth
RockYou Media
Rodale
Rogers Media Wrapper
Salary.com A brand of IBM Corporation
Salon
Scout 24 AG
Scripps Networks
Scripps Networks International (UK) Limited
Seeking Alpha Inc
Semilo
Seven Network (Operations) Limited
SmarterTravel
Solomid
Some Spider
Stack Overflow
Starts at 60
STV Central LTD
Synacor
Tecnavia, Inc.
Tegna
Telegraph
The Atlantic
The Chronicle Herald
The Daily Beast, LLC
The Enthusiast Network
The LADbible Group
The Northern & Shell Media Group
The Odyssey Online
The Spectator
The Student Room
The Washington Post
The Weather Channel
Time Inc
Time, Inc. Wrapper
ToLocal
Torstar
Triad Retail Media
Trial Retail Media
Tribune Media
Trinity Mirror
Tronc
Trulia, Inc.
Trusted Media Brands, Inc.
Turner
Turner Broadcasting System, Inc.
Universal Uclick
Univision Communications, Inc.
Uproxx Media Group Inc.
U.S. News
Viacom
Vice Media
Village Media
WA News
Warner Bros
Wattpad
Winnipeg Free Press
Worldsurfleague
Yellow Hammer
Ziff Davis (Mashable)
ZPG
zulily, inc.
Zynga

¹ Activation channels may require our LiveRamp integration

Popular Destinations1