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MessageGears Third-Party Activation Channels and Destinations

The MessageGears segmentation and activation platform supports a wide variety of third-party activations to allow data and marketing teams to reach their audience regardless of where they are. 

 

 

While MessageGears supports over 250 unique activation destinations, we’ve provided additional application and platform-specific detail for our most popular and commonly used destinations. Have questions about a destination, or looking for something you can’t find here? Get in touch and we’ll help you activate! 

Popular Destinations

Google

Users have a variety of options for activation through the Google Audience Platform:

Google Customer Match

  • Use the Google Customer Match (GCM) destination for first-party data distributions to target users on Google-owned properties such as Gmail, Google Search, and YouTube, either with your Google Ads or DV360 account.
  • Data distributed to GCM must be based on offline identifiers (one of: email, name and postal address, and phone number)
  • Data can be encrypted in transit and on delivery to Google

Google Ad Manager

  • Use the Google Ad Manager destination for first-party data distributions to target users on non-Google-owned properties on the supply or sell side of Google (such as DV360) with your Google Ad Manager account.

Google Display

  • Use the Google Display & Video 360 (DV360) destination for first-party data distributions to target users on non-Google-owned properties on the buy side of Google (such as DV360) with your Google DV360 account.

 

Facebook Custom Audiences

A custom audience is an ad targeting option that lets you find your existing audiences among people across Meta technologies.

MessageGears Facebook destination allows users to activate using all of their audience data, and simply send a list of user id’s and necessary application ID’s.

Data can be encrypted in transit and on delivery to Facebook.

 

Salesforce Marketing Cloud - Audience Studio

Users can send segment, audience, and context files to Salesforce Marketing Cloud to enhance existing messaging campaigns. 

Read more about our Salesforce integration here.

 

Microsoft Advertising

Data can be transmitted to Microsoft via their Microsoft Customer Match capabilities.

Please note that customer match is not allowed for sensitive content categories, products, or services. Additional information about our remarketing policy can be found on the Micrsofot remarketing page.

Data can be encrypted in transit and on delivery to Microsoft

 

X / Twitter

Create website, application, and vertical video ads within the X platform, and send targeted segments of users to be activated to be activated through X campaigns.

X Lists allows users to customize, organize and prioritize the Posts they see in their timeline. With the Lists endpoints, you can build solutions that enable people to curate and organize Posts based on preferences, interests, groups, or topics.

 

LinkedIn Marketing Solutions

Reach users via the professional ad services of Linkedin in the MessageGears Linkedin Marketing Solutions integration. Send segments of users to Linkedin to activate via display ads within the feed or static ads on screen.

Data can be encrypted in transit and on delivery to Microsoft.

 

TikTok

TikTok Custom Audience is an ad targeting option that lets you find people who already know or have engaged with your business on the TIkTok platform. Send targeted segments of users to TikTok to be activated within 30-60 minutes of delivery

 

Amazon S3

Audiences, segments, and context can be transmitted directly to AWS S3. Users can optionally compress their data for transit and can specify any account-related information within the MessageGears platform.


Pinterest

Activate users as they browse pinterest by uploading targeted segments directly to Pinterest. Lists are created from either PII or non-PII records (hashed or plain-text email addresses, or hashed MAIDs or IDFAs).

 

Google Cloud Storage (GCP)

Audiences, segments, and context can be transmitted directly to Google Cloud Storage. Users can optionally compress their data for transit and can specify any account-related information within the MessageGears platform.

 

Destination Dictionary

Below is a holistic list of the direct activation destinations MessageGears supports through its partner ecosystem. However, due to our direct data integrations and cloud provider destination support, channels and destinations not listed can potentially be added - get in touch to find out.

  • 1 and 1 Mail and Media Inc.
  • 1XL
  • 2dehands.be
  • 7Hops.com, Inc.
  • AARP
  • Ad2One
  • AdTech Factory GmbH & Co. KG
  • Advance Digital, Inc.
  • Airfind, Inc.
  • American Media
  • Autodesk, Inc.
  • Autosport Media UK ltd
  • Babycenter
  • Bauer Media
  • Bauer Xcel
  • Bell Media
  • Bloomberg L.P.
  • Blutonic
  • Bonnier Corporation
  • Bonnier Publications A/S
  • Brain Core Ltd.
  • British Telecommunications Plc
  • Broadcast Advertising
  • Business Insider Inc
  • Business Journals
  • Bustle Digital Group
  • CBC Header
  • CBC Olympics
  • CBS Interactive Inc.
  • CBSi
  • Click Media Group, Inc
  • Comic Book
  • Complex Media
  • Conde Nast
  • Conversant Media The Roar Sports Media Pty Ltd
  • Corus Entertainment
  • Council Ads
  • Crash Media Group
  • Daily Mail - U.S. Wrapper
  • De Persgroep Nederlands B.V.
  • de Persgroep Publishing NV
  • Dennis Publishing Ltd
  • Dierkes Information Services, Inc.
  • Digital First Media
  • Discovery Communications Europe Ltd
  • Distractify
  • Doodle AG
  • DotDash
  • EB Golf Media LLC
  • Economist
  • Emojipedia Pty Ltd
  • Entercom
  • Fairfax
  • Full Stack Media
  • Fusion Media Group
  • Future Publishing PLC
  • Gannett
  • Gannett
  • Gatehouse Media Inc
  • Getty Images
  • Glassdoor
  • GMG
  • Gumtree ZA
  • Haymarket
  • Hearst
  • Heavy, Inc.
  • Hollywood.com LLC
  • Hoopla Digital
  • Hubbard Radio
  • HubPages, Inc.
  • IB Times
  • IDG Communications, Inc
  • IDG Group
  • IDG Tech Media GmbH
  • IFLScience
  • iHeartMedia
  • Immediate Media
  • Independent Digital News and Media LTD
  • Index Exchange Test
  • InspireMore
  • Intermarkets, Inc.
  • Internet Brands
  • Investing Channel
  • Investopedia
  • iOne Digital
  • Japan Weather Association
  • KAYAK
  • Kinetic Koncepts, LLC
  • Kiplinger Washington Editors, Inc.
  • Kongregate
  • La Presse
  • Leaf Group
  • Legacy.com
  • Mass2
  • Mediative
  • Medical News Today, Healthline Media
  • Meetic SA
  • Meredith Corporation
  • Meredith Corporation - Local
  • Merriam Webster, Inc.
  • Merriam-Webster, Inc.
  • Metro U.S.
  • Miniclip SA
  • Minute Media
  • Mixcloud Limited
  • MLT Enterprises
  • MobileSyrup Inc.
  • Narcity Media Inc.
  • Nasdaq Inc.
  • NBC OTS
  • NBC Universal
  • New York Magazine
  • New York Times Digital
  • Newsy (E.W. Scripps)
  • Noise Digital Inc.
  • OS4Media
  • Outmatch Associates
  • Oxford Reference Limited
  • Pacific Magazines Pty Limited
  • PalTalk
  • Patch
  • Penske Media Corporation
  • Perform Media
  • Pet360
  • PGA Tour
  • PINCHme
  • PinkNews Media Group
  • PLAYGROUND COMUNICACION S.L.
  • PoolHost.com, Inc.
  • Post Media
  • PRISMA MEDIA
  • PROMIFLASH - Celebrity News AG
  • Publishers Clearing House
  • Punchbowl, Inc.
  • QUARTER MEDIA GmbH
  • Quebecor Media
  • Radio - Canada
  • Render Media
  • Reunion Technology Inc.
  • Reworld Media Factory
  • Roaring Earth
  • RockYou Media
  • Rodale
  • Rogers Media Wrapper
  • Salary.com A brand of IBM Corporation
  • Salon
  • Scout 24 AG
  • Scripps Networks
  • Scripps Networks International (UK) Limited
  • Seeking Alpha Inc
  • Semilo
  • Seven Network (Operations) Limited
  • SmarterTravel
  • Solomid
  • Some Spider
  • Stack Overflow
  • Starts at 60
  • STV Central LTD
  • Synacor
  • Tecnavia, Inc.
  • Tegna
  • Telegraph
  • The Atlantic
  • The Chronicle Herald
  • The Daily Beast, LLC
  • The Enthusiast Network
  • The LADbible Group
  • The Northern & Shell Media Group
  • The Odyssey Online
  • The Spectator
  • The Student Room
  • The Washington Post
  • The Weather Channel
  • Time Inc
  • Time, Inc. Wrapper
  • ToLocal
  • Torstar
  • Triad Retail Media
  • Trial Retail Media
  • Tribune Media
  • Trinity Mirror
  • Tronc
  • Trulia, Inc.
  • Trusted Media Brands, Inc.
  • Turner
  • Turner Broadcasting System, Inc.
  • Universal Uclick
  • Univision Communications, Inc.
  • Uproxx Media Group Inc.
  • U.S. News
  • Viacom
  • Vice Media
  • Village Media
  • WA News
  • Warner Bros
  • Wattpad
  • Winnipeg Free Press
  • Worldsurfleague
  • Yellow Hammer
  • Ziff Davis (Mashable)
  • ZPG
  • zulily, inc.
  • Zynga
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