Each of our models require different data inputs to train the models and score the target populations. The following tables outline the events we use to gather that data.
Conversion Events - Schema
| MG Field Name | Type | Description |
| RecipientId | VARCHAR | Unique customer identifier. |
| ConvTimeStamp | NUMBER | UNIX timestamp in seconds of when transaction event occurred. |
| ConvDiscountCode | VARCHAR | Discount code, if anything, used on purchase. |
| ConvSpend | FLOAT | Total amount of spend in a transaction. |
| ConvProducts | VARCHAR | Comma-separated array of each product purchased in a specific transaction. |
Email Events - Schema
| MG Field Name | Type | Description |
| RecipientId | VARCHAR | Unique customer identifier. |
| EmailTimeStamp | NUMBER | UNIX timestamp in seconds of when email was sent. |
| EmailCampaign | VARCHAR | Name of the campaign (preferably ID) associated with the email. |
| EmailClick | NUMBER | UNIX timestamp in seconds of when email was clicked. |
| EmailOptOut | NUMBER | UNIX timestamp in seconds of when unsub occured. |
| EmailOpen | NUMBER | UNIX timestamp in seconds of when email was opened. |
Web / Other Engagement - Schema
| MG Field Name | Type | Description |
| RecipientId | VARCHAR | Unique customer identifier. |
| WebTimeStamp | NUMBER | UNIX timestamp in seconds of when interaction occurred. |
| WebType | VARCHAR | Type of interaction (for example, page view, add to cart). |
| WebUTMCamp | VARCHAR | UTM campaign parameter associated with event. |
| WebUTMMedium | VARCHAR | UTM medium parameter associated with event. |
| WebUTMSource | VARCHAR | UTM source parameter associated with event. |
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