When you configure the auto-tracking of links in your HTML content, all links will be tracking. If you wish to turn off tracking of one or more individual links, you would use the following syntax in your content:
<a href="http://www.messagegears.com" autotrack="false">www.messagegears.com</a>
Conversely, you could configure auto-tracking of links to be off by default and you could manually configure individual links to be tracking using the following syntax:
<a href="http://www.messagegears.com" autotrack="true">www.messagegears.com</a>
Comments
2 comments
How and what we are tracking by turning on this?
Enabling link tracking on an individual link allows MessageGears to capture information associated with that clickthrough event.
When a recipient clicks on a tracked link in a mailing, they are redirected through our system to their destination URL. During this process, we record details associated with the click event, including the hashed email address of the recipient, recipient ID, event timestamp, destination URL, user agent, etc.
Clients are able to access this detailed reporting data in a variety of ways, and can use it to determine how successfully individual links performed, as well as the overall clickthrough success of their campaign.
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