Turning On or Off Click Tracking for Individual Links

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    Clash 1/2 Clans channel

    How and what we are tracking by turning on this?

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    Gail Des Jardin

    Enabling link tracking on an individual link allows MessageGears to capture information associated with that clickthrough event.

    When a recipient clicks on a tracked link in a mailing, they are redirected through our system to their destination URL.  During this process, we record details associated with the click event, including the hashed email address of the recipient, recipient ID, event timestamp, destination URL, user agent, etc.

    Clients are able to access this detailed reporting data in a variety of ways, and can use it to determine how successfully individual links performed, as well as the overall clickthrough success of their campaign.

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