It's important to thoroughly test a campaign before scheduling or launching, to be sure it meets your standards. A few elements to keep in mind while testing would be:
- Content accuracy - Does this convey the information I want it do?
- Correct URLs in links - Do my links all work and lead where I want them to?
- Personalization - Will this email be relevant and personalized for my recipient?
- Spam Filtering - Does my content contain any red flags to avoid or address?
Accelerator provides built-in options for easily sending test messages to desired recipients, as well as features to provide insight into the end result.
Testing tools available for Marketing Campaigns:
- Personalization Testing - preview rendering of personalization in the template
- Spam Filter - see anticipated spam score via SpamAssassin
- Recipient Data - preview message for specific recipient data
- From the Recipient Data page it’s also possible to send a test email emulating the live message which will be received by a specific recipient. This allows you to see an email in your inbox which has the personalization of a specific recipient you indicate. The Send Test button appears to the left of each Recipient on this page.
Testing tools available for Transactional Campaigns:
- Personalization Testing - preview rendering of personalization in the template
- Spam Filter - see anticipated spam score via SpamAssassin
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