The Audience section of Accelerator primarily focuses on the databases and other sources of data to be used to generate recipient and context data to be used with future mailings.
Two different data types will be referenced frequently in the Audience section, and they have different usages so understanding how and when to use each type is important.
Recipient data consists of the email addresses and personalization fields generated for use as a mailing list. This data type is related to testing personalization and sending Marketing Campaigns.
Context Data is an XML source which contains data and content to be used as an additional content source for a template. A Context Data source can be attached to a template, resulting in its content being shared across all recipients for a job using that template.
Another set of features included within the Audience section are triggers. Triggers allow you to have a custom SQL action set to be performed in relation to a campaign launch, recipient event (i.e. an unsubscribe), or a job event (i.e. an error).